It may seem counterproductive, but ethically, I see most marketing as a bad thing. All too often it's manipulative and deceptive and I'm not a fan. As a small business we need to be seen, so it's not something we can avoid, but we're committed to only using ethical marketing practices.
Emails: We only send out announcements for drops and restocks - maybe the occasional thank you. Never spam. Always opt in.
Sales: We don't use sales gimmicks to lure people in, instead of raising prices to discount them again, we offer deals all the time - like our matching set offer for socks and arm warmers.
Ads: We don't buy ads. We believe that by offering a great product, people will tell their friends! Organic growth is far more important than bought growth. So instead of paying a corporation for views and clicks, we offer treats for posting a photo of your order. I'd rather spend marketing money on free gifts for customers than some billionaire. Affiliates: We have started working with customers on an affiliate project. With a dedicated link, your community can support you by delegating their order to you automatically. The affiliate gets a cut from the order placed via the link. To say thanks for supporting the affiliate, Angy Paws also gives the customer a free sticker. Again, we're spending marketing money on people instead of billionaires.
Collaboration: We prefer to collaborate rather than compete. We don't want to dominate, it's important that there is a tapestry of creators that work together to create amazing things. If you want to cross promote just shout out <3
