Angy Collabs
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So you’re interested in joining the sock market with a collaboration with Angy Paws; here’s the run down!
It is important to me that we give back to the artistic community when we can and our collaborations offer not just a great source of cross promotion, but the potential for passive income.
The technical side of it:
The mission is to bounce ideas between us to come up with a great design that translates well to socks.
I will provide guidance to make sure it works in the medium, but I want your unique talent to shine through and be the focus.
The challenges with socks as a medium are:
- Simplicity works better than detail. Use thick outlines etc.
- Maximum of 5 colours, cannot do gradients.
- the design joins at the back, so consider how you will make the design tile horizontally.
- It's important to take horizontal stretch into account and be aware that the higher up the sock, the more the design will stretch, so any detail like text is better placed lower.
One of the 5 colours used will be used on the sole of the socks also. On our core range we have a black sole, but in order to give you an extra colour, we relax the branding guidelines for collaboration socks.
We instead use the darkest colour from your design for the sole.
CLICK HERE TO DOWNLOAD TEMPLATES
Your design will cover both knee high socks as well as arm warmers. It’s up to you whether the design is the same across the range, or if you have it different, but in the same theme.
The icky money side of it:
As part of our collaboration deal, we take on the financial and stock risk with the product and pay you an up front cut when placing the order.
That way there's no outlay or risk for you apart from the time taken to work on the design.
We know it can be hard to be an artist and we want to lift you up, not shake you down for your lunch money.
We pay you AUD$2.50 / unit
At this stage, a standard order is (100x) pairs of socks and (100x) pairs of arm warmers - giving a total unit count of (200x).
That means you get an up front payment of AUD$500.00 when I order the stock, it's not tied to sales.
Some instances like convention theme socks may require a larger initial order. That just means you get paid more <3
We do ask for a tax invoice so we can keep our accountant happy ;)
"If I get paid either way, then why would I care if the product is well received?”
As an encouragement to promote the product, if they are popular and need to be restocked, you get paid again for each subsequent stock order.
So the more you push them, the more will sell, and the faster we’ll need a restock. That’s great for both of us!
Fun Branding Stuff:
The design will have combined branding on the sole of the socks. At this stage we do one sock with Angy Paws, and one sock with your logo!
Your logo will have to be the same colours in the sock design and the same detail and colour restrictions apply.
You can also put text on the top cuff of the arm warmers :D
If you'd like a card / sticker included with each sale to further promote your brand, you're welcome to send some over and I will pack them with orders :)
We will also credit you on social media, and the product listings will include a blurb about yourself with a link of your choosing.
Need some examples?
Outer examples are the working files which are then inserted into the mock ups (centre).